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Beymen: a Premier Luxury Fashion & Lifestyle Destination

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Unified Data Structures Driving Real-time, Personalized Campaigns

With its high-quality product portfolio, visionary stance in fashion, and commitment to customer experience, Beymen is not just a retail chain—it positions itself as a platform that delivers style, inspiration, and lifestyle.

30%

Increase in click-through rates

15%

Additional revenue

45%

Operational time savings

Download our Beymen Customer Story here to read on-the-go.

Beymen's Challenges

Fragmented data structure and segmentation challenges

Before D•engage, Beymen struggled to build a centralized data structure due to customer data coming from multiple sources.

This led to time-consuming segmentation processes and operations that relied heavily on technical teams. CRM and marketing teams lacked the agility they needed to act quickly on data.

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Lack of behavioral data and scoring integration

Behavioral data based on user interactions (such as product views, add-to-cart actions, and purchases) couldn’t be processed reliably or in real time within existing systems.

Customer scoring and prediction models developed by Beymen’s CRM team couldn’t be integrated directly into the system, which limited their ability to use them effectively in segmentation and campaign triggers. This restricted the creation of personalized communication flows.

Manual processes in omnichannel campaign management

The inability to manage different communication channels—such as email, SMS, and push notifications—in an integrated way caused synchronization issues in Beymen’s omnichannel campaign processes. These manually run operations resulted in time loss and hindered consistent customer journeys. Managing all channels through a single platform and standardizing reporting had become a critical need for Beymen.

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What D•engage Did

Fast and seamless integration with a strong start

Despite Beymen’s complex tech infrastructure, the transition to D•engage was quick and seamless.

Systems like CRM, web analytics, ERP, order management, and the call center were integrated swiftly, consolidating scattered data into one platform for more efficient marketing.

The D•engage team provided hands-on technical and operational support, while planned training sessions enabled the Beymen team to adopt the platform quickly. As a result, omnichannel campaign scenarios were activated in a short time.

“ Since we started working with D•engage, we’ve gained significant operational efficiency in segmentation, campaign management, and omnichannel communication. We can design personalized campaigns end-to-end through the panel and easily measure content performance with A/B testing.

Moreover, with the Remote Source feature, we can integrate various data sources without needing the data to reside within the platform, and use this data to create complex segments.

Overall, we’re very satisfied with both the product and customer support. ”

Gürhan Öztürk Communication and Platform Manager @ Beymen

End-to-end campaign management and real-time interaction

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Managing personalized campaigns end-to-end through the D•engage panel brought agility to Beymen’s marketing.

From audience selection to execution across retail and e-commerce, all steps were managed on one platform. Email, push, SMS, and social media channels were fully synchronized in an omnichannel setup.

Automated flows based on customer behavior—like add-to-cart or product views—enabled timely, high-engagement communication.

A/B testing allowed content and offers to be optimized pre-launch. As a result, operations became more efficient, and personalized campaigns drove an average 15% increase in monthly revenue.

Read our Beymen Story

Insight-driven, performance-supported & optimizable marketing

Automated Abandon Flows

By instantly monitoring campaign performance by channel, Beymen continuously improved its marketing strategies.

Key metrics like open rates, click-through rates, and conversion rates helped evaluate content effectiveness and segmentation accuracy. This data-driven approach also enhanced automation, with campaigns shaped by customer behavior and optimized content and offers.

As a result, Beymen achieved a 30% average increase in click-through rates across email and push channels, using data not only for measurement but also for real-time action and strategic decisions.

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D·engage’s Impact

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After integrating D•engage, Beymen began managing all campaign processes through a single platform.

Consolidating its fragmented data structure and enabling integrated system operations allowed personalized campaigns to be executed much faster, more efficiently, and effortlessly. Real-time triggers ensured immediate customer engagement and significantly reduced operational workload for the teams.

30%

Increase in click-through rates

45%

time savings in operational processes

Real-time

automation

Moments We Help You Own

See how leading brands use our platform to enhance performance, improve customer experiences, and achieve measurable business outcomes.

Case Study

How MCB Funds achieved an 83% boost in account funding

“We boosted our efficiency with D•engage through automation, real-time data sync, and AI-driven targeting, achieving 83% higher account funding and 60% improved operations. All this in just the first year of its integration - This is truly phenomenal”

Monis Usman, EVP Head of Digital Business & Marketing
  • 83%improvement in account funding ratio
  • 30%increase in average transaction size
  • 60%improvement in operational efficiency
Read Case Study
Case Study

Sportive Increases Transaction Value by 38% with D·engage CRM Integration

“D·engage’s platform perfectly aligned with Sportive’s business needs. The platform demonstrated superior performance in integrating customer data, generating personalized content, and automation capabilities”

Anıl Can Öztürk, Digital Commerce Director
  • 38%increase in transaction value
  • 17%increase in customer shopping frequency
  • 21%increase in Google Ads ROAS
Read Case Study
Case Study

Beymen drives 30% more clicks and 15% more revenue with D•engage

“Since we started working with D•engage, we’ve gained significant operational efficiency in segmentation, campaign management, and omnichannel communication. We can design personalized campaigns end-to-end through the panel and easily measure content performance with A/B testing.”

Gürhan Öztürk, Communication and Platform Manager
  • 30%increase in click-through rates
  • 15%additional monthly revenue
  • 15%time savings in operational processes
Read Case Study
Case Study

How Fibabanka Achieved 0% Downtime and 35% Cost Savings with D·engage

“Sending SMS and email messages without any disruptions is very important in banking processes. Any interruptions can affect our entire sales process. Therefore, the 24/7, high-availability of the platform we use is extremely critical for us.”

Korhan Kocabıyık, Platforms Development Director
  • 35%reduction in costs
  • 18%reduction in time.
  • 0%downtime with on-premise platform
Read Case Study

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